Other brands were acquired in recent years and had to hunt down the original owners of the Amazon account. Some brands selling on Amazon set up their accounts many years ago and the contact details no longer match, said Shlomo Greenblatt, president of Albert Scott Ecommerce Management, an agency that advises merchants. Others were told they would be mailed a postcard with a confirmation number that they would then enter into their account dashboard, but the postcard was delayed in shipping or never arrived.

Some sellers didn't receive text messages that were supposed to contain their verification codes. Some sellers experienced issues with Amazon's process beginning when it first launched in mid-May, according to interviews with Insider and postings on seller forums online. 'If you do not provide the required information within 10 days of this notification, disbursements for your Amazon selling account will be put on hold starting July 7,' Amazon wrote in a warning posted online late Monday.

According to the FTC, marketplaces could be fined $50,120 per violation. Amazon and other marketplaces like Etsy and eBay are liable for information they fail to collect about their sellers. The law is intended to provide more transparency to shoppers and deter the sale of counterfeit, stolen, or harmful products online. It requires Amazon and other online marketplaces to verify and disclose the identity of high-volume third-party sellers on their platforms. Some Amazon merchants have been scrambling to complete the process, which has been plagued with errors.Īmazon created the system for sellers to verify details like their business address, phone number, bank account, and tax information to comply with the INFORM Consumers Act. The company recently told third-party sellers on its marketplace that they have only a few days to complete an identity verification process before the e-commerce giant stops paying them. The latest problem is about to come to a head. Some sellers face issues when trying to complete Amazon's verification process.Īmazon has struggled for years to deal with counterfeit products and scammy merchants on its massive marketplace.Amazon is required to reverify merchant information by the INFORM Consumers Act.Amazon told sellers they have only a few days left to provide identification documents.Account icon An icon in the shape of a person's head and shoulders.

Steam verifying login information profile